Experience is one of the most valuable things a real estate professional can offer. I believe that completely. But experience is not one single category, and the experience that matters depends on what the client is trying to do.

A Realtor who has worked in Chicago for twenty years will know things I do not. That agent may have sold more homes here, worked through more Chicago market cycles, and developed a deeper history with individual buildings and neighborhoods. I respect that experience very much. I am not going to pretend it does not count.

But if you are moving to Chicago from another city or another state, I bring a different kind of experience: I recently made the move myself.

That is not a slogan I created in a marketing meeting...