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Posts from August 2026

August
11

I have been researching two words that are frequently used to describe high-priced real estate: luxury and expensive.

Within the real estate industry, "luxury" is clearly the preferred term. We have luxury homes, luxury agents, luxury brokerages and luxury marketing. There is a lot of luxury going on. The word suggests exceptional design, desirable locations, premium materials, privacy, service and scarcity. It describes an experience as much as it describes a price and Brokers use it a lot!

"Expensive" is different. It is more direct. An expensive home is a home that costs a lot of money.  You can clearly see that the Chicago Real Estate market is not fond of this word. Who is thinking : The Emperor's New Clothes

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August
9

This is what was said to me by a seasoned local Chicago Broker last week. I had mentioned that I was a long time Realtor but I was new in town.

Experience is one of the most valuable things a real estate professional can offer. I believe that completely. But experience is not one single category, and the experience that matters depends on what the client is trying to do.

A Realtor who has worked in Chicago for twenty years will know things I do not. That agent may have sold more homes here, worked through more Chicago market cycles, and developed a deeper history with individual buildings and neighborhoods. I respect that experience very much. I am not going to pretend it does not count.

But if you are moving to Chicago from another city or another state, I bring a different kind of experience: I recently made the move myself.

That is not a slogan I created in a marketing meeting...

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